Learn About Online Reputation Management
How We Use It To Help You And Your Business
There are more than 400,000 companies in Wisconsin alone, competing for business, and ultimately our hard earned money. If you’re one of those businesses, you know how difficult it can be to create and keep up a steady stream of happy customers who are looking to visit your company and buy your products or services.
Those customers aren’t thinking about your efforts to keep your doors open and how you spend your hard-earned money in order to do so. In fact, they probably could care less. What they’re most concerned with is their own money, and the type of experience they have with your establishment.
Here’s a good question. When was the last time you took a moment to hop over to one of the many review sites (such as Yelp, FaceBook, FourSquare, Google +) and took a long look at the online reviews posted about your own business?
It’s entirely possible that you have already. Maybe there is a review, a Tweet, YouTube Video or something similar that is making it’s way around online that isn’t showcasing your business in its best possible light.
We’re realistic here, and we know that it’s obvious you won’t be able to make all of your customers happy all of the time. We all know this actually. Sometimes complaints can be small, and we know that one person out of a hundred who complains that an employee didn’t smile at them the right way won’t close down anyones business. That’s not the point.
The point here is this. There are so many websites and online mediums available for people to use to go on a rant or vent to their friends about their experiences with your company. Bad news can, and will, travel faster, farther and wider than any silly viral cat video, and it has a greater impact as well.
So if you haven’t tried it already, I’m willing to bet you’re ready to hop on over to your favorite search tools and take a look at what type of reviews are out there for yourself, your business name or even a friends business. We actually encourage you to do so.
With the way most people are interconnected to their smart phones and other internet devices these days, they know they immediately have a way to quickly voice any frustrations. It’s not like it used to be, people no longer hold back the “not so nice things” they have to say.
Think about the last time you were browsing Facebook and saw a rant, or viral complaint about someone who was dissatisfied with something. It might have been about some poor service they received, the conditions of the establishment, or something similar. Often times pictures or video are involved as well.
A smart business will recognize this, and develop a strategy to attract, gain, nurture and retain their customers. This helps their business reputation, both offline and online.
When doing online reputation management, we noticed something interesting when we look at bad reviews, and maybe you saw it too. Did you notice any type of engagement or response from the company or a management on those reviews? Probably not, and neither did we.
Now remember, it’s not just the random and occasional bad review that’s going to hurt your business. It’s how a company responds to it that can really hurt them. The fact is that most business owners choose to ignore negative reviews, thinking that they’ll do better by the next customer. While we understand that viewpoint, your potential future customers can’t read your mind. They read reviews, watch video reviews and read the responses. They’re on FaceBook and Twitter, keeping up with posts.
If you own a traditional “brick and mortar” business, keep this information in mind. Your online reputation will follow you to your offline establishment, so don’t think that an online rant can’t hurt you offline.
One of the easiest, and most important actions to take is to simply respond to your customers! Running your day to day business is very time consuming though, and managing your online presence can take valuable hours of your day that should be better spent improving your business.
This is where we can help you.
So, you’re probably asking yourself how do we handle your reputation management?
We take care of all the work when you bring us on to manage your online reputation strategies. We’ll take the time to research, find and respond to your companies reviews.
Long before your customer decides that they need to leave a review, we will develop and manage the strategies that go far beyond just responding to your reviews.
We move beyond your company’s website, and create additional, positive online properties that give you a larger presence, ensuring your site will be visible to more potential customers.
We’ll also develop a strategy to create a long lasting and positive impression of your business on Social Media sites. In today’s Social Media marketplace, there is more involved than simply having a company FaceBook page or Twitter account (even though they’re vital parts of a thriving business).
Maybe you’re one of those lucky businesses that has no negative reviews about it. We can already hear your next question: My business is fine, how can you help me?
Our answer is a question: Can your company use MORE business? What if there is a community out there just waiting to hear about your business, but they simply haven’t found you yet? If you feel that your company already has all the business it can possibly handle, then you probably don’t need us. In fact, congratulations! You’re doing things the right way!
However, if your company has the capabilities to handle more customers, more clients and just more business, period, why not see how our services might benefit you?
Every single business is unique, requiring a highly personalized approach when managing its online presence, which ultimately translates into better business results offline.
We’re here to help your business grow and thrive, this is what we do.
Are you ready to take your business to the next level? We are! Contact us today. Start taking control of your online reputation and stop losing customers to your competition, and fill out the discovery form as soon as possible.