Wisconsin Web Design
Regardless of whether you have a website or are in need of a new look for your existing site, it’s important to know what the purpose of the site is. Typically when we speak with our clients about their websites purpose and what they use it for, most give some variation of the following responses:
- Business Information
- Online Business Card
- Showcase Our Work
While all of these answers vary, and they’re all great answer, the real answer should always be:
- For More Sales
- For More Leads
- For More Customers
In today’s online marketing environment, your website needs to help direct visitors to take specific actions once they land on your website. This is where great web design comes into play.
If you’re photographer, and you could be the best photographer in the entire state of Wisconsin, but this next part is key – Your phone isn’t going to ring if your website doesn’t have the:
- Right Look
- Right Functionality
- Right Message
- Right Search Engine Results
Your business needs customers. You want more customers! They lead to more business, orders and sales that will have you so busy, you’re going to need to hire extra help just to keep up.
The same goes in any market, regardless of whether you’re a doctor, florist, cake decorator, lawyer or any other business owner.
The days are long gone where a business owner can expect that simply having an online business presence will bring customers charging through their doors. If your customers aren’t finding your website, it has absolutely no value to your business. And let’s be honest for a minute, if your web site isn’t anywhere near page one of the popular search engines, it may as well not even exist.
Client Tailored Wisconsin Website Design
Not being a web design expert is a major problem for many of our clients, because they are photographers, florists, attorneys, medical doctors, and specialize in different areas of expertise that doesn’t typically involve being a website designer. The good news is that we are!
A whole lot more goes into web design than picking the perfect domain name, hosting company, or determining what keyword phrases your target customers use when searching for you (keyword research is still a very important part of what we do here though), and it’s more than deciding on how much of a budget to put behind your next advertising campaign.
While these are certainly key aspects of our Wisconsin web design work, there are many things that slip past the average business owner. Many visitors to a website can get easily frustrated, lose interest, or both, and bounce from a website if the speed of or user experience associated with the website is poor.
Clearly this is a lost opportunity to gain that customers business which could have easily been avoided with the proper website design.
A fine balance needs to be maintained when creating a website so that it’s appealing visually to the visitor, while carefully maneuvering them through the information they find on your site. In return, you focus on what’s important and that’s filling their purchase, taking care of them as they call you on the phone or walking into your store.
The complex nature of computer terminology, programs or languages is not something a typical business owner needs to understand. Leave all the craziness involved with HTML, Flash, Java, CSS, PHP, plug ins, CMS, WordPress, or anything else you can thinking of involved with a web design to our website designers.
Our end goal when it comes to website design involves delivering a site that:
- You Like!
- Your Potential Customers Will Find
- Address Any Customer Questions Or Concerns
- Will Show The Benefits Of Giving You their Business
- Will Inspire Your Customer To Purchase Online, Call or Visit
Skyira :: A Web Design Company Wisconsin
Are you ready to take your business to the next level? We are! Contact us today. Start utilizing the power of optimized website design and stop losing customers to your competition, and fill out the discovery form as soon as possible.